Kapoor said that its U.S.-based operations have led the company in terms of growth since 2020, and added that they would continue to grow because of the popularity of Premier League teams like Liverpool, Manchester United, and Manchester City among Americans. Spanish soccer’s La Liga has entered the non-fungible tokens (NFT) market in a partnership with blockchain digital collectibles and fantasy platform Sorare. It has Antonie Griezmann as an investor and Barcelonas Gerard Pique as a strategic adviser. According to Sorare, Spains top division is the first of the major five European football leagues to sign a major NFT partnership. It set up a New York City office and struck agreements with the National Basketball Association and the union representing its players, as well as Major League Baseball and Major League Soccer. Top 16.71 of NFT owners controlling 80.98 of the NFTs in the Ethereum NFT. Septemby Ledger Insights Non-fungible token ( NFT) sports platform Sorare has partnered with the Spanish Football league LaLiga to launch digital cards of all players in the top two divisions. La Liga signs major NFT partnership with Sorare. Over the last couple of years, the Paris-based company has expanded in the U.S. The first 11 rare non-fungible tokens are already available on. Two of its most important brand ambassadors, Lionel Messi and Kylian Mbappé, made it to the World Cup final, with Messi clinching the most important trophy in international soccer.Īnother important aspect of Sorare’s future plans are its ventures in the United States. Sorare and Goldin Auction: NFTs of French and Belgian footballers By Eleonora Spagnolo - Sorare and Goldin Auction are partnering to auction extremely valuable NFTs featuring France and Belgium national footballers. Sorare attracted 600,000 users to its platform during the international tournament that happens once every four years. Key to the company’s plans to keep growing, Kapoor said, is building on the momentum of the FIFA World Cup.
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